Courtney Luna buys roughly $400 worth of meat every week, feeds her two children burgers and bacon daily, and wants you to do the same.
Her reason? World War Three.
The 41-year-old from Southern California switched to a carnivore diet to lose weight.
She dropped 55lbs in under a year. Then she kept going.
Now, four weeks into the US-Iran conflict, Luna is telling parents that animal-only eating is survival preparation.
A video showing her weekly shop has pulled in 1.7 million views.
Steak, eggs and a freezer full of beef
A typical day for the family of four means steak, eggs, burgers and chicken wings.
Snacks are pork rinds, salami or cheese. Organs are off the menu.
“I won’t eat those because they’re just not as delicious as muscle meat,” she told CreatorZine.
Her Costco run in the video includes salmon, rotisserie chicken, several cuts of beef, eggs and raw milk cheese.
She picks up chicken broth too, though she’s visibly unimpressed that it was simmered with vegetables. The total came to $240.
She rubs beef tallow on her skin as moisturiser. The vegetables-in-my-broth thing genuinely bothered her.
The WW3 argument
Luna’s pitch to other parents is blunt. Stock your freezer with beef. Ditch the processed food.
If supply chains collapse, you want nutrition per bite, not empty calories.
“Ultra-processed foods don’t become a good idea just because times get hard,” she said.
“Meat, eggs and animal fats are some of the most nutrient-dense foods available.”
She insists it doesn’t have to cost what she spends. “It can be done really cheaply at around $5 per day, per person. A meal of cheap ground beef and eggs can go a long way.”
For longer-term prep, she recommends canning your own meat and stocking up on pemmican, jerky and protein powders.
Shelf-stable, animal-based, no spring mix rotting in the fridge.
“We’re spending a lot less now because we’re not wasting money on snacks or the bag of spring mix that always rots in the back of the fridge.”
The internet had thoughts
Comments below the video ran roughly the way you’d expect.
“The adults that didn’t grow out of their hating vegetables phase,” one user wrote.
“I genuinely can’t tell if this is satire,” said another.
Others questioned whether the children eat any vegetables at all.
“I know your heart is screaming. This can’t be good for your heart AT ALL,” Mariah commented.
Luna is unmoved. “We’ve been taught to fear red meat, but in a survival scenario, it’s the exact food you’d want most,” she said.
“Starting kids on a whole-food animal-based diet sets the foundation for stable energy, proper growth and a healthier relationship with food.”
Why it matters
Luna sits at a strange intersection of creator economy trends: wellness content, prepper culture and parenting advice, all blended into something that performs extremely well on social media while making nutritionists wince.
The 1.7 million views prove there is an audience for content that frames extreme dietary choices as responsible parenting.
For creators in the health and lifestyle space, the lesson is familiar. Confidence sells better than nuance, and a controversial hook will always outperform a balanced one.
The carnivore diet has been gaining traction online for years, but linking it to geopolitical anxiety is a newer development that taps into two of the most engagement-rich topics on social media simultaneously.
Whether Luna’s family keeps this up indefinitely or pivots when the news cycle shifts, she has built a content engine that runs on outrage and fascination in roughly equal measure.
The comment section will keep feeding itself.
