Money taken from Andrew and Tristan Tate is being spent on reducing violence against women.
The irony has not been lost on anyone involved.
Devon and Cornwall Police seized more than £2.9 million from the Tate brothers in December 2024 after a court ruled they had failed to pay tax on £21 million in revenue and laundered money through bank accounts based in Devon.
A significant portion of that money is now being reinvested locally, and one of its first destinations is a pilot project designed to challenge exactly the kind of behaviour the Tates have been accused of promoting.
The Cornwall Male Ally Network, known as MAN, is being match-funded with £50,000 from the force and the Office of the Police and Crime Commissioner.
It aims to support positive male role models, challenge harmful behaviour, and create safer environments for women and girls.
“Toxic and degrading views have no place in society”
Police and Crime Commissioner Alison Hernandez did not hide her satisfaction at where the money is going.
“Nothing pleases me more than knowing that women and girls in Devon and Cornwall will benefit from the funds seized by the Tate brothers, whose toxic and degrading views have no place in society,” she said.
The project grew out of a workshop hosted last summer and attended by around 100 frontline professionals focused on disrupting violence against women and girls.
Hernandez said the MAN pilot was one of several initiatives in development, alongside training to identify stalking and improvements to the criminal justice experience for victims and witnesses.
“We need to stop expecting women and girls to carry the burden of making them feel they are the ones who have to change their behaviour to stay safe,” she said.
“It’s high time men and boys stepped forward to become part of the solution and bring about long-term cultural change.”
What the pilot will actually do
Cornwall MAN will formally launch during the 16 Days of Action domestic violence campaign in November 2026.
The pilot runs for 12 months, with plans to expand into Devon if successful.
Kirstie Edwards, engagement manager at Cornwall Voluntary Sector Forum, described the daily reality the project is trying to change.
“Every single day, women make automatic micro-adjustments to keep themselves safe, from the routes we take home to the precautions we build into our daily lives,” she said.
“Prevention means working with men and boys, challenging harmful behaviours and creating something better to step into.”
Tate’s influence on young men
Andrew Tate has been cited by authorities as having a significant effect in spreading misogyny online among boys and young men.
His reach across social media platforms has made him one of the most recognised figures in the manosphere, a loose network of online communities centred on masculinity that frequently crosses into misogynistic content.
Using money seized from the Tates to fund a programme that directly counters their influence is a deliberate choice by the force.
Chief Constable James Vaughan said the reinvestment reflects the force’s commitment to ensuring criminal activity does not benefit those responsible.
“We are proud to reinvest this money into initiatives that support victims and work towards preventing abuse in our communities,” he said.
Why it matters
The symbolism here is hard to miss, and the police clearly intend it to be.
Tate built a fortune partly on content that authorities say promoted misogyny to millions of young men.
That fortune is now, in part, funding a programme asking men and boys to reject that worldview.
For anyone covering the creator economy and its consequences, this story sits at the sharp end of what happens when influence and accountability collide.
The Tates’ online reach was enormous. The money seized from them is now working against the culture they helped create.
The MAN pilot is small in scale. Whether it delivers measurable change remains to be seen.
But as a statement about where the money went and what it is being used for, Devon and Cornwall Police have made their point clearly.
