Holly Wood was browsing a charity shop when she noticed a textured finish across the shelf.
It was pony hair on a Kate Spade New York Hyde Place Sayra crossbody bag in black and aubergine.
The price tag said £10. The same style is currently listed on luxury resale sites for around £300.
The inside was immaculate. “It looked like it had literally never been used,” the 39-year-old from Manchester told CreatorZine.
A habit that keeps paying off
Wood is not a one-off bargain hunter. She shares charity shop and Vinted hauls with her 32,000 TikTok followers regularly, and this is not the first time she has pulled a designer piece off a rail for pocket change.
She previously found a coat for £6 that turned out to be worth up to £293, and a pair of heels for £10 that were valued at £325.
Her clip showing off the Kate Spade bag has been viewed more than 144,000 times.
The comments were predictably envious. “I need to know which charity shops you are visiting,” wrote one viewer.
“Another incredible haul. Love the Kate Spade bag, it’s stunning,” said another.
Why thrift content works
Wood works as a psychology coach, but her TikTok audience comes for the finds.
The appeal is simple: watching someone pull a £300 bag out of a £10 bin triggers something in people.
It is part treasure hunt, part lottery win, part proof that patience and a good eye can beat full retail price by 97 per cent.
Why it matters
Charity shop and thrift haul content continues to perform well because it combines two things social media audiences love: a bargain and a reveal.
The format is repeatable, the production costs are essentially zero, and every successful find functions as its own hook for the next video.
For smaller creators, the niche is accessible in a way that fashion or luxury content typically is not.
You do not need a brand deal or a wardrobe budget. You need a local high street and the willingness to look through every shelf.
Wood’s 32,000 followers are modest by influencer standards, but 144,000 views on a single clip suggests the audience for this content is far larger than the follower count implies.
Wood has not said which charity shop the Kate Spade bag came from.
Given the comments, she is probably wise to keep that to herself.
