Kimberly Sanchez has made £18,750 ($25,000) by auctioning off a week of her attention to whichever fan tips the most.
The prize sounds racier than it is.
Plenty of winners spent it telling her about their day at the office.
The 26-year-old Los Angeles creator says she already earns six figures a month cooking in a bikini for her 1.3 million Instagram followers at @officialcheekykim, having quit a high-pressure restaurant job to do it.
The boyfriend scheme is a side hustle on top of that, as reported by Creatorzine.
How the ‘boyfriend of the week’ bidding war works
Bids opened at $10. They soon climbed to $50.
“I started a ‘boyfriend of the week’ competition online.
Whoever tipped the most would get my attention all week,” Kimberly said.
“People would fight it out, which made me even more money.
“My fans know I’m unattainable, I’m a fantasy, but if they try really hard, I’ll give them more of my time.”
She doubted anyone would bother.
Then a TikTok went viral and the timing did the rest.
“It all just blew up. I couldn’t believe how much people wanted to be my online boyfriend.”
Every tipper got a sexy video or two for their trouble.
The winner got the week.
Turns out a lot of them just wanted a chat
“All week we’d chat, I’d send booty pictures, sexting, whatever attention they wanted really,” she said.
“A lot of the time, they just wanted companionship, it wasn’t even very sexual.”
Winners asked what she was up to.
If she was out walking, they got photos of her dog or the view.
Some offloaded about work.
“Sometimes men just want a friend and someone they can talk to.”
Money isn’t the only way into her inbox.
Some of her followers have been with her since she started posting in 2019, and the funny ones get her attention for free.
“We have a lot of inside jokes and we can be silly with one another,” she said.
“They just want to know how I am, what I’m cooking and what will feature in my next episode.”
Bored businessmen and the sexy secretary trade
Kimberly says her DMs have drawn A-list rappers and film stars.
The regulars are more predictable.
“They’re always businessmen – maybe they’re in the office and bored?”
One has requested office-themed content for years.
She dresses as an office girl and rents a hotel room set up like a workplace so the videos look the part.
“Sexy secretaries are a huge business for me.”
Why dating off camera is harder
Kimberly is single, and the bar is a gym membership.
Ideally a shared one.
“It’s kind of cringe if I come home from the gym and you’re still on the couch having just got up for the day,” she said.
Jealousy is the bigger problem.
“Guys think that they can handle a girl that does social media, but most are more jealous than what they put on.
I’m always on my phone.
I’m always working,” she said. “I’m a confident person – you would likely think I’m cheating on you.”
The persona doesn’t help either.
“I act and put on a persona in my work but then if I’m quiet in real life it might seem like I’m being off.
How can someone trust that I guess? I’m not cheating, some days I just don’t want to talk.”
Why It Matters
Kimberly’s fans aren’t paying for content so much as access.
The best-selling product here is a week of someone replying to your texts, and creators who can package attention as a scarce prize can charge more for it than for the videos themselves.
The trend sits alongside the boom in AI companion apps and paid DM services, all selling the same thing to the same lonely office workers.
Next week’s boyfriend is presumably already bidding.
The real-life vacancy remains open, though anyone still on the sofa at noon needn’t apply.
