Reede Fox gets called Lara Croft every day.
She is not dressed as Lara Croft. She is just wearing tight tops, jeans and chunky boots, which is what she wears anyway.
The resemblance, apparently, is enough.
The 41-year-old model has built a following of more than 25,000 on Instagram through outfit videos that consistently rack up thousands of views.
The formula is not complicated: she walks, she films it, and the comments fill up with Tomb Raider comparisons and messages from men who have strong feelings about combat boots and visible muscle definition.
“I get called the real-life Lara Croft all the time,” Fox told CreatorZine.
“It’s one of the most common things people say to me. Another comparison I get is Rhea Ripley, which I love.”
It is not cosplay, it is just Tuesday
Fox only started cosplaying at 40, including a Wonder Woman outfit she clearly enjoyed.
But she is keen to point out that the Lara Croft thing has nothing to do with costumes.
“The Lara Croft thing isn’t from that,” she said.
“That’s literally just me walking around or filming content. I think it’s the way I dress. It’s not even cosplay, that’s just how I look day-to-day.”
She trains regularly and says the combination of her physique and her style creates the effect.
“I go to the gym a lot and I feel really fit. I think that, mixed with my style, gives off that strong, action-girl vibe.”
A comeback two decades later
Fox first found fame around twenty years ago on one of the biggest international webcam platforms.
She stepped away and has now returned in her 40s, which has brought a wave of people recognising her from the first time around.
“I’ve had so many people message me saying they remember me from years ago,” she said.
“That’s been really cool.”
Her inbox is busy. Constantly busy.
“You get some really nice messages and you get some wild ones,” she said.
“But the Lara Croft comments come up again and again.”
“I feel way more confident now than I did in my 20s”
Fox lives in a small market town a few hours from London, which makes the online attention feel slightly surreal.
But she says her 40s have given her something her 20s could not.
“I feel way more confident now than I did in my 20s,” she said. “I just wear what I want and don’t care what anyone thinks.”
She is happy to lean into the comparison. “If people want to call me Lara Croft, I’ll take it.”
Why it matters
Fox’s content works because it sits in a niche that is surprisingly underserved: women over 40 with visible muscle and an aesthetic that reads as strong rather than soft.
The Lara Croft comparison gives her audience a shorthand they already understand, which makes her content immediately shareable.
For creators, the takeaway is that a clear, recognisable visual identity does more work than any caption or hashtag strategy.
Fox does not need complex production. She needs boots and a camera.
The over-40 creator space continues to grow across platforms, with audiences responding to women who project confidence rather than chasing trends aimed at a younger demographic.
Fox is still posting walking videos. The DMs are still arriving. Lara Croft, for what it is worth, is fictional. Fox is not.
