It started with a woman called Sharon from Wakefield. Or at least someone calling herself Sharon.
She told Jack Welch he was lovely and that she wanted him all to herself.
Her husband, apparently, had thoughts about this too.
Welch, a 26-year-old milkman and construction worker from Harrogate, posted a video reacting to the message.
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It got 22 million views. Within five days he’d gained 25,000 followers. And then the inbox became unmanageable.
“That’s when the messages from all the other women started,” he told Creatorzine.
“I now receive almost daily filthy messages from usually older women.”
Fifty a day, by his count. Each one bolder than the last.
Sharon was just the beginning
The original Sharon saga became its own storyline. She kept commenting. A man claiming to be her husband got involved. The whole thing is, somehow, still going.
But it was the wave that followed Sharon that changed things. Welch says the messages come primarily from women he estimates are 55 and older, based on profile photos and bios that occasionally reference grandchildren.
The content of those messages is, in Welch’s word, diabolical.
“Women say things such as ‘This waterpark may be old, but it’s still slippery and you Jack, have a free pass in,'” he said. “Or ‘Jack, these breasts have fed three children and even my grandchildren, but they could still suffocate you.'”
Others have told him they’d love to “feel your hairy lips on my hairy lips.” One asked him to “dust her shelves,” a phrase she then clarified in terms Welch says he wouldn’t want his mum reading.
He doesn’t reply. Once you accept a message request, he explains, they can send as many as they like.
“The messages haven’t led to any real life encounters, which I think is probably best. I’d get eaten alive.”
120 million views and a nickname he gave himself
Welch has leaned into the absurdity. His TikTok has pulled in over 120 million views in the past 12 months, and he now ranks the most outrageous messages in a weekly newsletter called “Diabolical Comments of the Week.” His audience votes on which should have placed higher.
He’s been dubbed “The GILF Hunter” online, though he admits the name didn’t arrive organically from his social circle.
“It quickly caught on, but I’d be lying if I said anyone in real life calls me that other than myself.”
His friends find it funny. His parents, both in their sixties, are kept at a safe distance from the racier content.
“I actually didn’t tell many friends initially but as the videos got bigger they just ended up finding out.”
The double standard question
Welch says he’s received criticism from people who think he shouldn’t be making light of unsolicited sexual messages. He disagrees.
“I feel that’s completely down to the person receiving them to decide, and that’s me.”
He’s aware the same messages sent in the opposite direction would land differently. But he says the humour is what makes it work for him and for his audience.
“I know some people would find the messages really off-putting but I definitely see the humour in all of it. That said, I do get the occasional one which is just too outrageous to post.”
Why it matters
Welch’s content works because it flips a familiar dynamic and makes it funny rather than uncomfortable.
The “unlikely thirst trap” format, where an ordinary bloke with a day job reacts to increasingly absurd sexual attention, has proven to be one of TikTok’s more reliable engagement machines.
It’s relatable, it’s shareable, and it generates repeat content without much production overhead.
The newsletter angle is worth noting too. Welch is doing what smarter creators are increasingly doing: moving audience attention off-platform, where algorithms can’t throttle it and where monetisation is more direct.
Whether the Sharon cinematic universe has another season in it remains to be seen, but 120 million views suggests Welch has figured out the format.
