Estefania Palomeras spent five years helping OnlyFans creators build their brands.
Then she launched her own page and made more in her first month than she had earned in an entire year as CEO of her own agency.
The 27-year-old, known online as Steff, brought in over £112,000 in her first month on the platform, followed by just under £70,000 in her second.
She is now spending $300,000 remodelling her Miami home and planning a 12-week road trip across the American west. She still runs the agency.
‘I had to look at the dashboard twice’
Palomeras co-founded model management agency Indure Management in 2020, working with adult content creators from behind the camera.
She was familiar with the money her clients were making. She was not prepared for what happened when she stepped in front of the lens herself.
“I’ve spent years helping other creators succeed from behind the scenes, so I never expected people to respond to me in that way,” she told CreatorZine.
“When I saw the numbers in the first month, I had to double-check everything because it didn’t feel real.
I had to look at the dashboard twice because I thought something must be wrong.”
Custom content tips alone brought in between £1,000 and £2,000 per request.
By the time she launched in December, she says “there were people waiting for the link” before the page even went live, built up through years of appearing on her models’ livestreams.
From $5,000 a month to six figures
Before the agency and before OnlyFans, Palomeras was a restaurant server earning around $5,000 a month.
She left that to become a babysitter at roughly £75 a day. She has been financially independent since losing both parents at 18.
“When I was working as a server, I was earning around $5,000 a month, which at the time felt like a lot of money,” she said.
“But compared to what I’m making now it’s completely different. It really shows how much things can change when you take a risk and try something new.”
The schedule behind the numbers
Palomeras still runs Indure Management alongside her own content. Her mornings go to agency work: checking numbers, reviewing social media performance, meeting with her team.
OnlyFans content happens early in the morning or late at night. Most days run from 9am to 10pm.
“People think making money on OnlyFans is easy, and yes it is easier than other jobs, but it’s still hard work,” she said.
“I still run my agency alongside content creation. I love doing both, but it’s hard. Maybe one day I’ll get tired, but for now, I love doing both.”
A $300,000 renovation and a three-month road trip
The money is going into two things. The first is a full home remodel, starting with a $70,000 kitchen renovation, with the total budget expected to hit $300,000.
The second is a 12-week road trip starting in Colorado and running through Wyoming, Montana, Washington and Oregon, visiting national parks along the way. She plans to live out of her car.
“It’s something I’ve always wanted to do and now I finally have the freedom to make it happen,” she said.
Why it matters
Palomeras had an advantage most new OnlyFans creators do not: years of industry knowledge, a production team, an existing audience that already knew her face, and the marketing instinct of someone who had built other people’s brands for a living.
The £112,000 first month is eye-catching, but it is not a template. It is the result of a very specific runway that most people joining the platform have not built.
For anyone looking at the headline and thinking the money is easy, her 13-hour working days suggest otherwise.
The real story is not that OnlyFans pays well. It is that the skills Palomeras spent five years developing as a CEO turned out to be directly transferable to her own launch.
The agency was the apprenticeship. The page was the payoff.
