IAB sets out plans for clearer creator brand deals
The advertising trade body wants industry groups to work on clearer campaign measurement and deal practices, with measurement standards prioritised in its 2027 roadmap.
14/11/2026
Adobe’s Firefly update puts repeatable creator workflows in focus
Adobe’s November Firefly update adds memory, planning controls and reusable workflows. Here’s what creators should check before putting them to work.
12/11/2026
I’m a 51-year-old cougar dating a man 20 years younger – people call me a sugar mama but HE struggles to keep up with me
51-year-old salon owner defends relationship with 20-year-younger boyfriend from Netflix show, insisting he struggles to keep up with her in bed and kids could still happen.
12/10/2026
OnlyFans star hijacks fitness influencer husband’s Instagram – and makes him ‘confess’ to cheating with PROSTITUTES
OnlyFans star Bailey Scarlett hijacked fitness influencer George Armstrong’s Instagram to post his ‘confession’ to cheating with prostitutes. Now she’s sorry.
10/10/2026
Charlotte Church’s 1600s cottage looks tiny from the street – inside it’s a TARDIS with a secret jungle music room
Charlotte Church has listed her 17th century Barry cottage for £695,000, complete with a hidden garden music studio and a Morocco-inspired jungle garden
23/09/2026
We rolled six times at 60mph and I had no helmet on – UFC champ Sean Strickland says he’s an IDIOT
Sean Strickland says he rolled six times at 60mph without a helmet, showing bloody head injuries and vowing to spar the next day. His friend is in hospital.
23/09/2026
One torn ACL ended my 26-year wrestling career – now I’m asking fans to pay for my SURGERY
Mercedes Martinez tore her ACL weeks into her farewell tour. With no health insurance, the WWE veteran is asking fans for $25,000 to cover surgery and rehab.
16/09/2026
I wished I was TALL as a little girl – now I bench 112kg and I’ve answered Sydney Sweeney’s ad
Team GB powerlifter Lottie McGuinness benched 112kg and posted the clip in response to Sydney Sweeney's Novig ad: 'This is what women in sport really look like'
15/09/2026
I dived off a bridge in full hi-vis on a board I built myself – the internet’s only concern was my missing GLOVES
Sheffield diver Isaac Trueman-Marsden leapt from a bridge in full hi-vis on a homemade board. The clip hit 2.6million views and one very British verdict
11/09/2026
I quit the UK for Ayia Napa with a free pass to sleep with other men – the British tourists here are too DRUNK
Jade Vow swapped Somerset for Ayia Napa hoping her open relationship would thrive. Three years on, she says drunk British teenagers have ruined the mood.
09/09/2026
Famous men asked me for ‘favours’ to land jobs – now I’m done SMILING
The Boys actor Mercedes Blanche says famous men pressured her for 'favours' to book jobs. After Hayden Panettiere's death, she's refusing to stay silent.
08/09/2026
Fans paid my £40,000 tax bill and my house deposit – now no ordinary man stands a CHANCE
Scarlett Jones says OnlyFans subscribers cleared her £40,000 VAT bill and paid her house deposit. Now she says only a fellow subscriber stands a chance.
08/09/2026


