Emily Page didn’t think she looked anything like Stacey Slater.
Then the comments started.
“Has anyone ever told you that you look like Lacey Turner?” “You’re her absolute double.”
The 34-year-old content creator from Norfolk gets some version of that message most days, usually on videos that have nothing to do with EastEnders at all.
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From confused to viral
She couldn’t work out why. “I was confused as to what everyone was seeing at first and why different people were commenting randomly on videos that had no relevance to EastEnders,” Emily told Creatorzine.
So she tested it. One lip-sync video, set against a photo of Turner. It blew up. “I couldn’t believe it.”
When a sceptical commenter suggested she’d used a filter, she posted again – hair down this time, photos of Turner alongside her own face.
The response was the same, louder.
Now people tell her she should play Stacey’s long-lost sister on the show itself.
Even her husband was fooled
The resemblance sits mostly in the eyes and mouth, Emily says, with her dark hair doing the rest.
It was convincing enough to catch out the one person who should never have been fooled.
“I showed my husband the viral video of me lip-syncing as Stacey Slater and he said he didn’t even realise that was me or our kitchen at first – he thought it was a video of Stacey Slater,” she said.
On holiday, he ran an unscientific experiment of his own, asking a stranger who Emily reminded them of.
“They said straight away, ‘her from EastEnders, Stacey Slater’.”
Some fans have taken it further, messaging Emily convinced she actually is the actress – despite her account being named, plainly, Emily.
She’s had requests for shoutouts and birthday messages meant for Turner.
And then there’s Strictly. “I’ve had random people message me online saying how well I am doing on Strictly, which I find funny,” Emily said.
Why it matters
Lookalike content has become one of the more reliable engagement formulas on TikTok – low production cost, built-in curiosity, and an algorithm that rewards comparison videos almost on sight.
For creators like Emily, a passing resemblance to someone famous can do more for reach in a week than months of original content, no acting career required.
A soap with history attached
The timing carries weight beyond the comedy of mistaken identity.
Emily grew up watching EastEnders with her mother, who died four years ago.
“She loved her soaps, so it feels bittersweet that this has all happened, actually,” Emily said.
“She would be crying laughing about all this.”
Christmas still means the EastEnders Christmas Special before anything else – fitting, given Emily’s birthday falls on December 25th.
She’s watching Turner’s run on Strictly with more than passing interest.
“I love that we can see Lacey as herself and not just as she’s known for, Stacey Slater,” Emily said.
“Lacey is so down to earth. I think it’s a big compliment to be compared to Lacey Turner.”
Whether the EastEnders writers are taking notes on long-lost-sister plotlines remains, as yet, unconfirmed.
