A £40 tomato. Blueberries rated 9.5 out of 10. A pineapple he swore wasn’t sour in the slightest.
This is what £500 buys you at Ginza Sembikiya, a dessert shop in Tokyo.
London influencer Carmie Sellitto, 26, went shopping there recently. He filmed the whole thing.
READ MORE: I want £500 cash from each of my four kids this Mother’s Day – even the toddler
The TikTok has crossed 870,000 views.
What £500 actually gets you
Sellitto wandered the shop first, filming the price tags.
The £40 tomato made the cut. So did the hampers themselves, which staff gift-wrapped with the kind of care fruit rarely sees.
In a follow-up clip he called opening the box “literally Christmas.”
Inside were twelve pieces of fruit, each in what he called its “own designer bed.”
“The fact that there’s only 12 fruits in here and it cost that much is crazy,” he said.
Then he went through them. A large passionfruit.
Eight blueberries he called “the most expensive in the world” and scored 9.5, citing the size and the perfect condition.
The most perfect orange he’d ever seen. The most expensive mango in the world. A kiwi he gave a flat 10.
A tomato in its own glass box that “doesn’t even look real.”
The melon was “worth every single penny.” The pineapple, not sour in the slightest.
The comments did not agree
Viewers were less sold.
“Passion fruits are 50p from M&S btw,” one wrote.
“Why did bro spend £500 quid when he can just walk down the road to Tesco’s,” said another.
And, simply: “Don’t try to justify the price.”
“U can buy all of it for like less than 50 dollars btw.”
Why this matters
Luxury food haul content is its own genre now. Caviar bumps, gold-leaf burgers, £200 sandwiches.
The more obscene the price, the better the engagement.
Sellitto’s hamper sits squarely in that lane, and the algorithm rewards it accordingly.
Japanese fruit plays especially well. Ginza Sembikiya isn’t a novelty shop.
The company has been selling presentation-grade fruit since 1834, and the prices reflect a market where a single melon can sell for thousands as a corporate gift.
The aesthetics travel. The price tags do the rest.
For creators chasing reach, the formula is simple.
Find something absurdly expensive, film yourself buying it, let the comments section argue.
Sellitto’s next video will probably do it all over again.
