Julia Burch got a tattoo. Almost immediately, someone commented that she and her identical twin sister didn’t match anymore.
The 25-year-old model, who has two million Instagram followers, has no plans to fix that.
“I’m not going to force my sister to get a permanent tattoo, just because I wanted one,” she said.
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“It’s crazy that people expect us to.”
Same face, two people
Julia and her sister Lauren grew up in Canada and now live in LA.
Being twins sits at the heart of their careers, and their matching looks are a big reason people follow them.
That arrangement, it turns out, comes with terms and conditions.
“A lot of people see us as the same person,” Julia said, as reported by Creatorzine.
“They expect us to act the exact same and like the exact same things, have our hair the same colour and dress the same.
“We are very alike in so many ways, but we’re also completely different people.
“As soon as someone sees a little difference in our personality, they’ll instantly point it out. It’s annoying.”
The hair colour conspiracy
Some fans treat any change as a hidden message.
When the sisters wore different hair colours, followers decided the move must be deliberate.
“People would be like, ‘You did that because you don’t want to look like twins anymore,’” Julia said.
“That wasn’t true. We love looking like twins, but sometimes you just want to have blonde hair while your sister has dark hair.
“We can have different likes without wanting to stop being twins.”
31 days, 31 costumes
So October has become an experiment. The sisters are posting a new Halloween look every day on Instagram, from vampires and cheerleaders to cats.
The pair, both anime fans who game on Twitch, launched the series by telling followers:
“It’s officially spooky month which means cosplays are in season.”
“Halloween is the perfect excuse for us to experiment and show different sides of ourselves,” Julia said.
“People are so used to seeing us together and looking alike, but we don’t always want to wear exactly the same thing or be exactly the same character.
“It’s fun being twins, but it’s also fun showing people that we have our own personalities.”
Picking favourites
Their comment sections already double as a running popularity contest. Julia doesn’t mind.
“You’ll always see it in our comment section, people being like, ‘Julia’s my favourite’ or ‘I love Lauren more’,” she said.
“I think it’s cute when they pick favourites. I don’t get offended by it. Lauren’s my favourite too.”
Separate accounts, zero jealousy
Most of their content features both sisters, yet each keeps her own Instagram account.
Julia went professional first. Lauren followed, and the pair later joined forces on TikTok.
“I was so happy for her and supportive all the way. There’s zero jealousy in our relationship,” Julia said.
“I was like, ‘Yes, we can do this together, that’d be so much fun.’”
She still draws a line between the brand and the people behind it.
“We love being known as twins and we love creating together – we just don’t think being identical means having to be identical in every single way.”
Why It Matters
When your identity is the product, audiences start treating personal choices as business decisions.
A haircut becomes a rebrand. A tattoo becomes a breach of contract.
The Burch twins show how creators in identity-led niches can stretch that brand from the inside, using a format fans already enjoy rather than announcing a change and waiting for the backlash.
The bigger picture
Duo and family accounts have become some of the most reliable formats on Instagram and TikTok, and the creators running them increasingly push back on how much of their lives followers feel entitled to.
What’s next
The series wraps on Halloween.
“By the end of the month, people will have seen 31 different looks,” Julia said, “and probably a few very different sides of us too.”
Whether the comment section agrees is another matter.
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