A multi-millionaire is paying a TikTok star £74,000 a month to tell her what he had for lunch.
Not to take her to lunch. Just to describe it.
CeCe Rose, 27, from Toronto, says the businessman behind a household-name company is her biggest client by a distance, as reported by Creatorzine.
By her account, he hands over more in a month than most people earn in a year. They have never met.
“We chat for hours,” said CeCe, who has two million Instagram followers.
“It can literally be [about] anything – work drama, something funny that happened, what he ate or what’s stressing him out. It’s basically a little daily catch-up.”
The most expensive lunch chat in the world
Even CeCe admits the subject matter can test her.
“There have absolutely been moments where I’ve thought, ‘We’re really discussing your lunch right now?’” she said.
“But I’m a foodie, so I enjoy those conversations too.”
‘Oops, I think I’m getting another Bentley’
She won’t name him. She is less shy about his money.
“He’s very successful. Most people probably use his products and I’m proud of his wealth; it’s grown even bigger since he’s chatted to me,” she said.
“He’s comfortably a multi-millionaire and definitely has a luxurious lifestyle. He’s mentioned expensive homes, travel and some very nice things way too casually.”
One remark stuck with her. “One time he said, ‘Oops, I forgot to mention, I think I’m getting another Bentley,’ and he picked it up that afternoon.”
“I think $100,000 is a huge amount of money but it isn’t financially life-changing for him in the way it would be for most people.”
From OnlyFans to ‘therapy sessions’
The pair met through CeCe’s OnlyFans page.
He started as a regular buyer, then the purchases slowed and the conversations stretched.
“At first he bought content but pretty quickly I realised he was much more interested in me than what I was selling,” she said.
“He just wanted to talk, vent and have someone there.”
These days she fields his work problems and his relationship ones.
“Sometimes the conversation gets so deep that he ends it with, ‘Thanks for the therapy session today, I needed that’,” she said.
“Especially with relationship advice, having a female friend helps him understand the other side of the argument.”
No nudes required
Her followers tend to assume the arrangement runs on explicit content. CeCe says it doesn’t.
“If he wants a picture or two, he doesn’t even ask – he just silently gets something I’ve already sent out,” she said.
“He genuinely doesn’t need nudes from me to spend that kind of money. People assume it’s all about sex, but connection can be incredibly valuable too.”
‘Having people around you isn’t the same as feeling understood’
She rejects the idea that he is lonely. “He has a very full life,” she said.
“I think he just values having somewhere he can completely switch off and talk.”
“Sometimes it’s easier to talk to someone outside your everyday life because there’s less history, less pressure and no fear of creating an argument.
There’s something comforting about talking to someone who isn’t analysing you or diagnosing you. I just listen.”
She calls herself a confidante. “It’s more emotionally intimate than a normal fan relationship, but I still keep healthy boundaries. He’s told me I make him feel heard.”
The feeling, she says, runs both ways. “I celebrate his wins and worry when he’s having a rough time.
The money is obviously significant, but after spending so much time talking, you don’t just see someone as a number.”
Her friends and family find the whole thing “pretty wild”.
“The funniest part is explaining that someone can spend six figures on you and literally just want to sit there and talk about his day.”
Why It Matters
CeCe’s story points to something creators on subscription platforms have quietly worked out: the content is often the way in, and attention is what people stay for.
She believes she is chipping away at the male loneliness epidemic.
“A lot of men simply want somewhere safe to talk without feeling embarrassed,” she said.
“Online can feel safer because you can say things without worrying about someone interrupting you, judging you or looking at you differently afterwards.”
Paid companionship now has competition from AI chatbots selling the same thing for a monthly fee.
CeCe’s pitch is that hers remembers the lunch.
She talks to plenty of other men online. He still gets priority.
