Carmie Sellitto had been told the power was going out for three days. So he went to Harrods.
The 27-year-old content creator from London opened his latest TikTok by claiming the government had ordered everyone in the UK to stock up on three days’ worth of food, because a thunderstorm was about to knock out the country’s electricity.
His response was a trip to the Knightsbridge department store, which he introduced to viewers as “my local supermarket”.
“Whenever I see stuff like this happening in the UK, I never know when to take it seriously or not,” he said.
“Just in case it actually happens, I’m going to take it seriously.”
Seriously, in this case, meant a gold basket.
Honey cake, salami and Fiji water: the Harrods emergency haul
“First things first, I’m going to get a golden Harrods basket; let’s see how much we can fill this up,” Carmie said, before doing exactly that.
Into it went honey cake, hazelnut cake, a Korean fried chicken wrap, a smoked salmon bagel and cheddar bites.
Then popcorn, salami and truffle honey ham. For hydration, three bottles of Fiji water, a brand that can cost upwards of £2 a bottle on its own.
Then he spotted the chocolate-covered strawberries.
“I just noticed they have chocolate-covered strawberries, so I think I’m going to get some flavours of these,” he said.
“I’m going to pretend that I didn’t just spend £10 on five strawberries.”
The receipt said £9.92. He was rounding up.
“I can’t actually fit anything else in my basket, so I think we can call this a day,” he added. “I spent over £120, so hopefully that lasts me.”
Viewers fail to see the funny side
The clip has pulled in more than 857,000 views on TikTok, and plenty of those viewers were not in the mood.
“Harrods are you for real, not everyone is rich,” wrote one.
Another asked: “Is this a joke?”
“It’s an emergency, not a party,” said a third, while a fourth pointed out: “Not everyone can afford Harrods.
Some people struggle to get shopping from Aldi.”
One commenter never made it past the opening line: “Did he just call Harrods his local supermarket?”
Why It Matters
Editorial framing. Luxury haul content runs on a simple formula. Show the price tag, then let the comments do the rest.
Every furious reply about Aldi tells the algorithm the video deserves a bigger audience, and whether Carmie meant it as satire or sincerity makes very little difference to the numbers.
Wealth-gap rage-bait is nothing new, but it lands harder while food prices keep squeezing UK households.
Carmie has not said whether the blackout ever arrived.
The strawberries, presumably, did not make it to day three.
READ MORE: I could be jailed in Dubai for car crashes – but I’ve never even had a driving LICENCE
