One client got through nearly £857,000 in seven days.
A yacht took £214,000 of that, and a single afternoon of partying on the same yacht swallowed another £51,000.
The man who booked it all is 29 and runs a five-person company out of Dubai.
Matthieu Schon founded Matt Concierge after moving from Luxembourg in 2018, and now arranges jets, villas, drivers and impossible restaurant tables for wealthy travellers, sports stars and VIPs.
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The pharmaceuticals executive behind that £857,000 week is his benchmark story.
“He spent around £214,000 on a yacht rental, then a single afternoon of partying on the boat cost more than £51,000,” Schon says.
“And then it just kept going like this. In the end, nearly £850,000 was gone. That’s the crazy reality of the luxury world nowadays.”
Half a million pounds is now the baseline
By his account, that week was extreme only in scale, not in kind.
“For the VIP, we can easily reach spending of half a million,” he says.
“Then the wife does some shopping; they will buy some jewellery. £500,000, as crazy as it sounds, is just like a standard VIP trip nowadays.”
His requests run from £100,000 private jets to £40,000 yacht days.
The man you walked past this morning
The clients spending hardest are rarely the ones anybody would recognise.
“It’s mostly not the big VIPs or celebrities that everyone thinks will book the expensive villas or expensive experiences,” Schon says.
“It can be a guy you just pass by in the street. You would never think that guy is going to spend £100,000 or £150,000 on a holiday, but normal looking people have the money and are happy to spend it on luxury.”
Six bedrooms, two people, four days
The recognisable clients still turn up.
Schon recently put a major NBA player into the largest villa at the Santa Marina hotel in Mykonos, a six-bedroom property costing around £45,000 for four nights.
The player travelled with his partner. Nobody else.
“Even though he came as a couple, he booked a six-bedroom villa,” Schon says.
“NBA players have a lot of funds, so they like to spoil themselves.
They might not go on holiday often because they have to train a lot. So when they do, they really do it properly.”
What ten days actually costs
Schon broke down a VIP trip from Dubai to the South of France.
Prices are his, and they move with the season.
- Return private jet: upwards of £100,000
- Helicopter transfer: around £1,700
- Luxury hotel suite: roughly £4,300 a night
- Chauffeur: around £850 a day
- Security: thousands per day
- One yacht day: more than £40,000
Michelin restaurants, beach clubs, shopping and nightlife all sit on top of that.
The croissant
Then there are the requests that no price list covers.
One client decided, close to departure, that they wanted a giant croissant on their private jet.
“That was quite last minute, so I had to figure that out,” Schon says.
“I had to get to the bakery, make sure they still had one, then get it to the airport.
Obviously, I needed to get it through security and everything. So that was quite an experience.”
He found one.
Nobody haggles
What separates his clients from ordinary holidaymakers, Schon reckons, is not the money.
It’s what they think their own time is worth.
“VIPs are not trying to negotiate prices that much. They are trying to get peace of mind,” he says.
“For them, 20 minutes of negotiation with a driver would equal in their business world maybe $5,000.”
Which is why his phone goes at 1am.
“People like to go to a nice restaurant, then at the last minute they say, ‘OK, I want to go to the club now.’
They don’t have a table, of course, so I have to quickly get that arranged.
So I need to wake up, and it might be midnight or 1am, and get organised quickly. I need to call the club manager and arrange the table.”
The one thing he talks clients out of
Standalone villas. However much clients want them, Schon steers everyone towards villas inside hotel grounds instead, on security grounds.
“I never recommend villas to my VIP clients, celebrities, to anyone,” he says.
“When the NBA player came to me, I told him from the beginning, take a villa inside of a hotel.
Hotels are usually less of a target because there are so many people around, so many cameras.”
He also notices a threshold where clients stop reading price tags at all.
“What I noticed with a lot of my customers is that people get past the €100M wealth and then they just look at the watch and the time is running out,” he says.
“They know, ‘I still have 20 or 30 years and I want to enjoy my life.’ So they really don’t look at the price of things anymore.”
Why It Matters
Concierge work has quietly become one of the creator economy’s better content niches, because it delivers the two things platforms reward hardest: real numbers and access nobody else has.
Schon isn’t selling a course.
He’s describing invoices, and that specificity is exactly what wealth-adjacent content usually lacks.
There’s a second angle for creators watching their own earnings climb: the client he describes as unremarkable-looking with £150,000 to spend increasingly includes people who made it on YouTube rather than in pharmaceuticals.
Luxury travel spending has held up while almost everything else in discretionary consumer behaviour has wobbled, and Dubai has positioned itself as the base for the people doing that spending, as reported by Creatorzine.
Worth watching whether Schon’s clientele keeps shifting away from the recognisable names towards the anonymous ones, and what happens to his 1am phone calls when it does.
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